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Last Updated : Oct 14, 2020 04:13 PM IST | Source: Moneycontrol.com

Tanishq ad controversy | Gandhidham store not attacked; manager says he received threat calls

The reports of the Tanishq store being attacked came after the jewellery brand received criticism over an advertisement that showed a Muslim family celebrating the baby shower of their Hindu daughter-in-law.

Representative image
Representative image

The manager of a Tanishq store in Gandhidham, Gujarat denied reports that the store was attacked after backlash over an advertisement. However, the manager said he received threat calls.

The reports came after the jewellery brand received criticism over an advertisement that showed a Muslim family celebrating the baby shower of their Hindu daughter-in-law. The company later withdrew the advertisement after trolling on social media.

"The store has not been attacked. However, I received some threat calls. The police have supported us," Rahul Manuja, the showroom's manager said as quoted by ANI.

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Mayur Patil, SP, Kutch (East), Gujarat said the store owner had put an apology in Gujarati, as demanded by two people who had come to the Gandhidham store on October 12.

Also read: What will hurt Tanishq more — the Ekatvam ad or its pull-back?

"On Oct 12, two people came to Tanishq store in Gandhidham & demanded to put up an apology in Gujarati. The shop owner had fulfilled the demand but he was getting threat calls from Kutch. The news about the store being attacked are false," Patil told ANI.

A report by The Indian Express cites the text of a poster pasted on the store's door.

According to the report, the hand-written poster in Gujarati, which had October 12 written at the top, stated: "Aje mediama chali rahel Tanishq ni ad sharamjank hoi Gandhidham Tanishq Samagra Kutch Jilla Hindu Samaj ni maafi mange chhe (The ad campaigned of Tanishq going on in media today is shameful and Gandhidham Tanishq apologises to Samagra Kutch Jilla Hindu Samaj (all Kutch district Hindu society)."

The commercial was meant to promote Tanishq's Ekatvam  jewellery line. The company had on October 13 said it withdrew the advertisement "keeping in mind the hurt sentiments and the well-being of our employees, partners and store staff".
First Published on Oct 14, 2020 03:02 pm
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