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First virtual India Toy Fair begins, aims to promote local industry

It is the first such virtual toy fair held by the government as part of its Aatmanirbhar Bharat and vocal for local initiatives and was inaugurated today by Prime Minister Narendra Modi. The fair will be on till March 2.

February 27, 2021 / 01:24 PM IST

The first India Toy Fair 2021 (ITF), a virtual event that will promote the Indian government's calls for "vocal for local" and "Aatmanirbhar Bharat" has begun on February 27.

The event aims to "leverage the potential of toys and is in line with the Prime Minister's vision of making India a global hub for the Toy Industry," a statement said.

Hamleys, owned by Reliance Retail, is the title sponsor for the event, which will be held from February 27 to March 2.

Also read: Curtain Raiser | First virtual India Toy Fair to begin on February 27; Hamleys to be title sponsor

Registration for the fair can be done on the official website, which was inaugurated by Union Ministers Ramesh Pokhriyal "Nishank", Smriti Zubin Irani and Piyush Goyal earlier in February.


Prime Minister Narendra Modi inaugurated the toy fair, saying that "our toys reflect reuse and recycling that has been a part of the Indian lifestyle. Most Indian toys are built out of natural and eco-friendly material. The colours used in them are natural and safe."

Disclaimer: Reliance Industries (RIL), which owns Hamleys, is the sole beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd which publishes Moneycontrol.

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Moneycontrol News
first published: Feb 27, 2021 01:24 pm
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