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COVID-19 impact | Zodiac under ASCI scanner for launching 'coronavirus-resistant' shirts

Zodiac has issued a clarification, claiming that the “HeiQ viroblock” technology used to make the shirts has proven effective against SARS-CoV-2

June 30, 2020 / 02:23 PM IST

Zodiac Clothing Company Limited, which manufactures shirts, trousers, suits, etc., has come under the scanner of the Advertising Standards Council of India (ASCI) for claiming that its new range of clothing is "coronavirus resistant".

The clothing company, headquartered in India, had launched a digital advertisement claiming its new range of apparel, under the brand Securo, is COVID-19-resistant. They have claimed that the new clothing range uses HeiQ Viroblock technology that kills bacteria and viruses, thereby offering the wearer 99 percent protection against COVID-19.

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The company has been trolled heavily on social media since the launch of the advertisement, with multiple Twitter users tagging the official handle of ASCI to verify Zodiac’s claim.

According to a Live Mint report, Shweta Purandare, the Secretary-General of ASCI, has commented that several brands are now trying to make advertisements highlighting “immunity” as the USP of their products, given the current pandemic situation. She said: “Consumers are bringing potentially misleading advertisements to our notice. We are examining them to ascertain if the claims were adequately substantiated or are misleading by ambiguity and/or implication. As a policy, ASCI does not wish to comment on any particular complaint or brand.”

COVID-19 Vaccine

Frequently Asked Questions

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How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

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Zodiac has, however, issued a clarification answering all the queries concerning its range of anti-virus shirts. They claimed that the “HeiQ viroblock” technology used to make the anti-viral and anti-bacterial shirts have proven effective against SARS-CoV-2. They also said that the effect will last for a minimum of 30 machine washes at 40 degrees Celsius if they are ironed as per instructions.

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first published: Jun 30, 2020 02:23 pm