The Telecom Regulatory Authority of India (TRAI) has asked the broadcasting industry to launch ‘999’ channel across all TV-viewing platforms.
According to a report by DNA, a senior TRAI official said that the channel will offer consumers audio/video assistance to help them with network-related queries, lodging complaints, subscriptions, and many others.
He added that operators will have the flexibility to allot any number for the channel but they have been requested to have the same number to make it easier for the customers.
The telecommunications regulator also has plans for outreach programmes, which could help consumers be aware of the recent tariff framework for TV channels upheld by the Supreme Court. The framework will allow consumers to choose and pay only for channels they want to watch and not pay for channels they do not watch.TRAI secretary SK Gupta said that the programmes would be carried out over the next two months and would most likely start from Delhi.