OTT reduces piracy, one of the most threatening issues for content creators.
The year 2018 was the year of over-the-top (OTT) services, especially for video content and music. OTT reduces piracy, one of the most threatening issues for content creators. Increasing smartphone penetration and availability of cheap data fuelled video consumption through OTT platforms such as Amazon Prime, Netflix, Hotstar, SonyLiv, Voot, YuppTV, among others. There are about 30 OTT services in India.
Here are a few charts that shows how OTTs are becoming a game changer.
Rising OTT users
Subscription revenue to grow
What is driving digital content growth?
Content consumption pattern
Market share of App-based platforms
What’s driving video consumption online (key players)?
What’s the music scene?