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Last Updated : Dec 28, 2018 05:09 PM IST | Source: Moneycontrol.com

Flashback 2018: The rise of OTT platforms

OTT reduces piracy, one of the most threatening issues for content creators.

Sounak Mitra @sounakmitra

The year 2018 was the year of over-the-top (OTT) services, especially for video content and music. OTT reduces piracy, one of the most threatening issues for content creators. Increasing smartphone penetration and availability of cheap data fuelled video consumption through OTT platforms such as Amazon Prime, Netflix, Hotstar, SonyLiv, Voot, YuppTV, among others. There are about 30 OTT services in India.

Here are a few charts that shows how OTTs are becoming a game changer.

Rising OTT users

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Subscription revenue to grow

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What is driving digital content growth?

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Content consumption pattern

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Market share of App-based platforms

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What’s driving video consumption online (key players)?

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What’s the music scene?

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First Published on Dec 28, 2018 05:09 pm
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