Zoomcar to spend $20 million to promote subscription model ZAP Subscribe
The opportunity to subscribe to a car and then share and save when not in use is a first of its kind innovation for the Indian ecosystem.
August 29, 2018 / 04:00 PM IST
Self-drive rental platform Zoomcar today said it will spend $20 million to promote its car subscription model ZAP Subscribe.
Zoomcar said it will launch a mega campaign for ZAP Subscribe with the objective to market the model, which allows to subscribe a car monthly and technically have the flexibility of having new car whenever he/she wants marketplace growth and category creation.
At Zoomcar, we're creating a new category in personal mobility with our ZAP Subscribe program. The opportunity to subscribe to a car and then share and save when not in use is a first of its kind innovation for the Indian ecosystem.
"We're committed to investing significant marketing monies to ensure strong category creation in the months ahead," Zoomcar CEO & Co-founder Greg Moran said.