Dalda Dandiya Night Adds Excitement to Navratri Celebrations in Lucknow
Dalda, one of the leading edible oil brands in the country, celebrated Navaratri in Lucknow with their recently organized “Dalda Dandiya ...
October 26, 2015 / 04:25 PM IST
Business Wire India
Dalda, one of the leading edible oil brands in the country, celebrated Navaratri in Lucknow with their recently organized “Dalda Dandiya Night” in association with Anokhi. The brand has always been known for its innovative and engaging consumer activation across the country. The advent of Navratri brings in many flavors of festivity with garba and dandiya being the key highlight of the festival. On this occasion, Dalda edible oils presented “Dalda Dandiya Night” in Lucknow to connect with its consumers.
Speaking on this auspicious festive occasion, Mr. Ankur Malhotra, Marketing Head, Bunge India, said, “Navratri is an important festival which is celebrated with enthusiasm & splendor and hence is an excellent platform for us to reach our consumer and be a part of their celebration. Therefore this Navratri, we as a brand decided to go out there and have some fun with our consumers. We are happy to be associated with Dandiya Night as it gave us an opportunity to connect and engage with our consumers and thereby increase brand recall.”
People all over the country observe fasts on all nine days of the festival and pay regular visits to temples. While the days are filled with devotion towards the deity, the nights are vibrant, reflecting the festive spirit at its peak. With Dalda Dandiya Night, Dalda edible oils celebrated Navaratri with traditional fervor and nightly dance programmes that added a dash of colour and gaiety to the religious occasion that symbolizes the victory of good over evil.
Dalda is one of India’s iconic brands. It is a heritage of trust handed down over generations. Dalda's name has been part of millions of households across India for the past 75 years as a result of its premium quality and adherence to high quality standards, while being nutritive and uncompromising on taste and aroma. Dalda uses Bunge’s international technology and expertise to successfully make available Dalda's range of refined and taste oils in the Indian market.