Customers stand under lanterns for sale as they look at them at a roadside market ahead of the Hindu festival of Diwali in Mumbai, India, October 23, 2016. REUTERS/Danish Siddiqui - RTX2Q396
Round three is here!
After locking horns twice during this festive season, the two heavyweights of Indian e-commerce industry are set for their next round of their bout.
Amazon India, under its Great Indian Festival sales, is offering “big deals on big brands,” whereas, the home-grown behemoth, Flipkart is offering heavy discounts under its Big Diwali Sale from October 14 to October 17.
Flipkart’s Shubh Bhi, Labh Bhi
The sale on TVs and appliances has already begun and the e-commerce giant is offering up to 70 percent off on the purchases. Ultra-HD 4K smart TVs are available from Rs 27,999 whereas microwave ovens are available from Rs 3,299. Sandwich makers are available at up to 70 percent discounts. Similar offers are available for home audio systems and other kitchen appliances.
The company, in order to cash into the sales of jewellery during Diwali, is offering a minimum 20 percent off on gold and diamond jewellery.
On mobiles, besides discounts, there are exchange offers and buyback guarantee schemes. Honor 9i, pegged as world’s first smartphone with four cameras is offered at Rs 17,999, whereas, the sale of newly launched Mi Mix 2 also starts on October 17.
A minimum of 50 to 70 percent discount is being offered on clothes and apparel. On the other hand, electronic gadgets are listed on the website at up to 80 percent discounts. Flipkart is guaranteeing "lighting discounts" on all electronic products this Diwali.
Amazon India offers
The four-day ‘festival’ is the continuation of discounts the Jeff Bezos-led company offered during last round of sale. The company is terming this as the “last chance [for customers] to save big on festive shopping.”
Mobile phones are being offered on up to 40 percent discount, whereas mobile accessories are available at up to 80 percent off. TVs are up for grabs at a discount of maximum 40 percent. A discount of up to Rs 20,000 is also available on select laptops.
Similar offers are available on refrigerators (up to 30 percent off), networking devices (up to 60 percent off), ACs (up to 40 percent off), headphones and speakers (up to 60 percent off) and storage devices like portable hard drives (up to 50 percent off).
Amazon is also offering special discounts under its Dhanteras offers (valid all four days). Customers can avail up to 60 percent discount on jewellery and kitchen products. Silver and gold coins are on sale at up to 10 percent discount whereas jewellery is up for grabs at up to 60 percent discount. Stainless steel utensils (up to 50 percent off), copper products (up to 60 percent off) and cookware (up to 50 percent off) are also up for grabs.
Up to 70 percent discount is available on clothing and accessories. Books, PC and console games are also available at more than 50 percent discounts.
Customer is king
Indians are known to splurge big during Diwali and both giants are well prepared with exclusive offers and attractive deals to pull as many customers they can. Amid this frenzy, no company is talking about the strain these discounts could cause to their pockets. For now, the pocket is deep and the customer is king.