Flipkart said on Tuesday it plans to offer 90-minute deliveries for groceries and home accessories, as the Walmart-owned online retailer goes head to head with Amazon.com Inc in a key growth market for e-commerce.
Flipkart said its hyperlocal service, dubbed Flipkart Quick, will also sell mobile phones and stationery items, taking it a step further than existing quick-delivery services which mainly offer just groceries.
Flipkart Quick will debut in select locations in Bengaluru, the company said, without specifying a launch date.
The new service puts Flipkart more directly in competition with Amazon and Alibaba-backed BigBasket, both of which offer quick deliveries of groceries. Bengaluru-based Flipkart will also go up against grocery delivery upstart JioMart, backed by Asia's richest man, Mukesh Ambani.