Indian mobile brand Micromax and global telecom giant Vodafone have tied up to announce the launch of Bharat 2 Ultra - a 4G smartphone at an effective price of Rs 999. The phone will come bundled with a Vodafone SuperNet 4G connection.As per a press release, under this plan, "the existing and new Vodafone customers will have to buy Micromax Bharat 2 Ultra smartphone priced at Rs 2,899 and will have to simply do a recharge of at least Rs 150 per
month for 36 months. The recharges can be of any denomination totalling to a minimum of Rs. 150 per month.
"At the end of 18 months, users receive a cashback of Rs 900 and after another 18 months, a cashback of Rs 1,000 respectively, in their Vodafone M-Pesa wallets, enabling them to transact digitally or withdraw cash, as per their convenience."
Speaking about this offer, Avneesh Khosla, Associate Director, Consumer Business, Vodafone India said, “We are delighted to partner with Micromax to democratise the 4G smartphones at a never before price of under Rs 999. This will help fulfill the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one. It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.”The phone on offer has a Spreadtrum SC9832 1.3Ghz Quad Core
processor with 512MB RAM and 4GB ROM. On the display front, the phone has a 4” WVGA display and has a 2 MP rear camera with 0.3 MP front camera. The handset runs on Android Marshmallow with 1300 mAh battery.
Rahul Sharma, Co-founder, Micromax, “The Bharat-Series, has been aimed for acquisition of the first generation smartphone users. We believe that greater device affordability and low-cost data packs will drive increased smartphone adoption, as there is still a huge gap. At Micromax, we want to give superior device experience in an affordable way and Bharat range is a testimony of the same, having already sold more than 2 million handsets.”
Many service providers and mobile phone manufacturers are in a rush to counter Reliance's JioPhone which was announced in July at Reliance Industries Limited's AGM. Reliance Jio has kicked off an affordable featurephone war with its 'effectively free' JioPhone that is being delivered to people who pre-booked the phone in late August.Disclosure: Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd.