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Transforming 1.4 million kirana stores can generate 3.2 million new jobs, boost retail consumption: Report

The Accenture-Trust For Retailers and Retail Associates of India (TRRAIN) report outlined a strategic approach for unlocking value by transforming kirana stores through a seven-stage framework.

January 28, 2021 / 05:23 PM IST
Representative Image

Representative Image

The transformation of just 10 percent of the 13 million kirana stores (traditional grocery retailers) in the country could boost the retail consumption by more than 5 percent and generate about 3.2 million new jobs, a report said on Thursday.

The Accenture-Trust For Retailers and Retail Associates of India (TRRAIN) report outlined a strategic approach for unlocking value by transforming kirana stores through a seven-stage framework.

These include factors like store location and layout, technology, store funding, and product placement, the report titled 'Transforming Kirana Stores to Drive Economic Growth' said.

"The rapid changes in consumer behaviour and acceleration of online commerce, mandate that the Indian retail ecosystem transforms to meet (the) emerging consumer needs," Accenture India Market Unit lead Piyush N Singh said.