Tata Passenger Electric Mobility Ltd. (TPEM), has signed a non-binding Memorandum of Understanding (MOU) with Shell India Markets Private Limited (SIMPL) to collaborate in setting up public charging stations across the country.
TPEM, in an official statement, claimed that it will leverage Shell's widespread fuel station network and TPEM's insights from over 1.4 lakh Tata EVs on Indian roads to set up chargers at locations frequently visited by Tata EV owners. Additionally, both companies will work towards delivering “superior charging experiences”, as claimed by Tata Motors’ Electric passenger car arm.
Commenting on this partnership, Balaje Rajan, Chief Strategy Officer, Tata Passenger Electric Mobility Ltd. and Tata Motors Passenger Vehicles Ltd. said: “Through this partnership, we aim to grow the existing charging infrastructure, which is crucial for mainstream adoption of EVs in the country, particularly as the customer base continues to expand. By combining TPEM's deep understanding of EV usage with Shell's unparalleled customer experience, this strategic alliance will certainly bring a marked change in India’s charging behaviour, in turn driving up the EV adoption in the country.”
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Both the partners are also exploring to introduce convenient payment systems and loyalty programs, which will add significant value to Tata Motors’ electric car customers, stated TPEM.
Meanwhile, SIMPL claimed that Shell EV Recharge locations provide “reliable” and “ultra-fast charging”, with a 98-99 charger uptime. According to the company, these locations also offer convenient retail, including fresh food and beverage options.
Sanjay Varkey, Director, SIMPL, said, “Our dedication to using 100 percent certified renewable sources combined with our ultra-fast and reliable chargers ensures that our customers enjoy a sustainable, hassle free and efficient charging experience. Our strategic partnership with Tata Passenger Electric Mobility Ltd aims to promote the widespread adoption of electric vehicles in the country by leveraging digital integration and customer-centric initiatives.”
It may be recalled that TPEM had recently signed a similar agreement with Bharat Petroleum Corporation Limited (BPCL) in December 2023 and later with Hindustan Petroleum Corporation Limited (HPCL ) for setting up EV infrastructure across the country.
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