It is perhaps the allure of the high budget and the star cast that worked in favour of the film. What failed is the content
While the internet was flooded with negative reviews, Vijay Krishna Acharya’s Thugs of Hindostan got the highest opening for movie in 2018. The film has clocked an opening of upwards of Rs 50 crore.
The film leaves behind the best numbers made during the year. The highest openings 2018 has seen till date include Sanju at close to Rs 35 crore, Gold and Baaghi 2 at about Rs 25 crore each.
"Some of the audience went to see the film just to see if an Aamir Khan can actually be bad," said Bollywood film trade analyst Atul Mohan. Said to be the Yash Raj Films’ biggest movie with a budget close to Rs 300 crore, and based on Philip Meadows Taylor's 1839 novel Confessions of a Thug, the film stars also Katrina Kaif and Amitabh Bachchan.
And it is perhaps the allure of the high budget and the star cast that worked in favour of the film. So what didn’t work for the film? "The content is the dampener," said Mohan.
"The story telling is outdated and the characters have not defined well. We are in the age where content is the king, and Thugs of Hindostan doesn’t fit that bill. It’s the hype added to the long Diwali weekend magic that’s bringing money for the film," he said.
According to numbers by BoxOfficeIndia Mumbai, Delhi, Punjab and Rajasthan bagged the maximum collection for the film on its opening. Mumbai collected close to Rs 16.25 crore followed by Delhi at Rs 10.5 crore approximately. Punjab made around Rs 5 crore and Rajasthan managed to clock upwards of Rs 2.9 crore on Thursday.
Calling it a king size disappointment, film trade analyst Taran Adarsh said, "The film may reap the benefit of the holiday period plus the tremendous hype and impressive names in its cast, but will find it difficult to sustain after the initial euphoria settles down."However, the opening weekend remains to be a lucrative one for the film and experts stick to the numbers earlier suggested by them. Riding on the hype, the film is still expected to cross Rs 100 crore in the four-day long weekend.