Rajen Shah of Tradebulls Group told CNBC-TV18, "Tata Global Beverage is my favourite stock and I personally own it and another disclosure that I own HT Media and Texmaco Rail as well. I am looking at a price of Rs 450 for Tata Global Beverage. It may raise many eyebrows and I think that this is a highly under researched stock. Globally if you see any beverage company, it traders at about 3-5 times the sales. In India you see any FMCG company, it trades at 4-6 times the sales."
"This is a company which derives 70 percent of its revenues from branded products, and it is trading at just – if you take out the investment it has in Tata Chemicals, about Rs 700 crore, it is trading at just 1.3 times the sales. So I think it is a no brainer, Rs 450 stock."
"The other most important thing which I would like to mention here is, in China, there are 2,800 outlets of Starbucks and in China Starbucks, the parent company has said that in the next three to four years, they will scale it up to 5,000 outlets. In India it is only 94 outlets. So, imagine what happens if it touches 1,000-1,500. So, I think it is a 10-year story, you just need to buy this stock and forget it. It is going to be another Britannia in the making," he added.