Shahina Mukadam, Independent Market Expert is of the view that one may hold Zee Entertainment.
Shahina Mukadam, Independent Market Expert told CNBC-TV18, “I personally hold Zee Entertainment Enterprises and I believe the future is likely to be much better than what it has shown in the last couple of quarters. We have seen very good numbers coming in this quarters.""I was impressed with the advertising growth, but of course it could be on a low base. I think margins also were pretty strong, 30 percent plus margins and with a new launch I think they should do better going forward in terms of increased subscription which has been pretty lower in this quarter. So, all-in-all I would continue holding this stock. I would give a target of about Rs 680 and keep a stoploss of Rs 575," she added.