Hold Britannia Industries, says Shahina Mukadam

Shahina Mukadam, Independent Market Expert told CNBC-TV18, "I am positive on the business prospects of Britannia Industries. In terms of technical’s it is in a range. There is a very important resistance around Rs 2,700 and may be over a period of time it may go to Rs 2,900-2,950.""At the same time in terms of operations the company should do better. The volume growth has been between 5-7 percent. With overall economy growing with a 7 pay commission, rural growth improving with monsoons being good if the company is able to notch a 15 percent type of growth the numbers could be much better next year compared to the current year. So, I would suggest that one holds it, probably keep a stoploss at about Rs 2,640 type of levels which is slightly below the current ruling prices. I think there are better prospects going forward both in the biscuits as well as the milk segment going ahead," she added.