Moneycontrol
Last Updated : Nov 07, 2016 10:41 AM IST | Source: NewsVoir

Luxury startup Secret Dresser plans overseas operations

The niche e-tailer has already started meeting the demand of overseas customers in Middle East and Dubai for high end pre owned brand tags includingEmporio Armani, Jimmi Choo, Burberry, Mont Blac, TissotRohit Bal, Sabysachi, Manav Gangwani and many more.


6 months old pre-owned luxury fashion and accessories startup Secret Dresser has all set to expand its footprints in overseas market. The niche e-tailer has already started meeting the demand of overseas customers in Middle East and Dubai for high end pre owned brand tags includingEmporio Armani, Jimmi Choo, Burberry, Mont Blac, TissotRohit Bal, Sabysachi, Manav Gangwani and many more. Thenext in the pipelinefor secret Dresseris to openupUS, Canada, UK ina big way. Secret Dresser is a brain child of 26 years Delhi based serial women entrepreneur Dimple Mirchandani.


Pre-owned is the buzz word and when it comes to high end luxurious brands, there are no exceptionssaidDimple. The market seems very positive with the increasing demands of luxury products especially with affordability tag. The investors are also queued up to invest in similar ventures as they arealsofeelingheat, she disclosed.


In India there is a huge demand of pre owned luxury brands including LV, Prada, Gucci, Armani, Tommy and many high end designers wears. On an average I am getting100-125 inquires per day and surprisingly most of them are from working women of NCR, Bangalore and Hyderabad. Besides, tinsel town like Ludhiana, Ambala, Indore, Ahmadabad are also generating sizeablebusiness for usDimple disclosed.


One of the reasonsbehind the success of such ventures isincreasing fad to own a luxury brand.Second, this space is not as clutter like any other ecommerce platform.Today brands have also change their definition if you ask a b town girl about Prada she is well aware of the brand and the product. Similarly is the case with LV and Gucci Armanietc. The sector offer huge opportunities, however,the challenge is, sourcing of genuine products saidanother lady in Dimple circle who has recently sold couple of brands through ​Secret Dresser


Quite upbeat with the success and overwhelming response,Dimple said,Istronglyfeel if you know the brand personally then only you canidentify,source, evaluateand retail and that my USP here.


Commenting on thecatalogat Secret Dresser,Dimple said, Today, we are having over1000products in ourcatalogand an equal number of product I kept in my buffer to maintain the brand exclusivity. Sourcing might be a very big challenge here, but my own personal elite network is so strong that at Secret Dresser we are just changing hands not the products.

The products are genuine and certified by the brand agencies to check their authenticity and ensure one gets the original brands nota fake, she told.Declining the investment and turnover, Dimple said, The market is quite hot and she is sensing this categorywill quicklygrow.Funding is not an issue here in this space as many proposal are floating around with everyone, however, it is too early to go for money, concluded dimple.

First Published on Nov 7, 2016 10:41 am
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