HomeNewsBusinessStartupCreator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player

October 31, 2023 / 18:27 IST
Story continues below Advertisement

Although Bollywood star Suniel Shetty used to only invest in real estate like most other actors earlier, he was one of the first among his peers to ask startups for equity, the noted action hero said at the Moneycontrol Creator Economy Summit on October 31.

“Because of young creators and startups, you want to back them. Also because they are damn good at what they do… Earlier, actors really just invested in real estate and just left it to be. Today times have changed. That's why you see sportspersons and actors invest in startups,” he said.

Story continues below Advertisement

“A lot of startups came to me. The first thing I asked is are you going to give equity. I was one of the first actors in the game,” he added.

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.