With an overall score of 95, Flipkart has been ranked ahead of players like Amazon (87), Snapdeal (66), Paytm (65) and Shopclues (59), in the E-tailing Leadership Index survey conducted by research firm RedSeer Consulting for the May-July 2016 quarter.
Home-grown e-commerce marketplace, Flipkart has once again emerged as India’s most preferred e-commerce platform according to the latest E-tailing Leadership Index conducted by research firm RedSeer Consulting.
With an overall score of 95, Flipkart has been ranked ahead of players like Amazon (87), Snapdeal (66), Paytm (65) and Shopclues (59), in the second edition of the survey for the months of May-July 2016.
Customers across India voted overwhelmingly for Flipkart for its superior product availability, variety, quality and also price competitiveness. Also, Flipkart showed the highest improvement in customer experience which included web and app experience, delivery time, reverse pick up speed, customer support and ease of return, according to the survey.
The quarterly survey was conducted among 3,000 online shoppers across 30 cities. The three pillars on which the overall performance of various etailers were decided in the study are — most trusted brand, best value proposition and great buying experience. Flipkart topped the charts in all parameters, according to the RedSeer story.
Flipkart has been ramping up operations and introducing innovations such as enhancing product selection, technology, and supply chain capabilities to better shopping experience for customers.Earlier this month, Flipkart emerged as the 'E-commerce company of the year' in a nationwide consumer study conducted by the BusinessWorld Group in association with Nielsen.