British consumer goods maker Reckitt Benckiser has led a Rs 45-crore funding round in Visage Lines Personal Care Pvt Ltd, the parent firm of men's grooming brand Bombay Shaving Company.
The round also saw participation from high net worth individuals such as Rajesh Sud from Bharti Enterprises, Anjali Bansal founder of Avaana Capital and Kuldeep Jain, Managing Director of CleanMax Energy.
“Reckitt Benckiser has an excellent record in building health and wellness brands over their 200 years heritage. Working in partnership, our young team is ambitious for what we can achieve together and scale our operations with an omnichannel presence,” said Shantanu Deshpande, founder CEO of Visage Lines.
The company will utilise the funds to scale up operations. Launched in 2016, it has a portfolio of more than 100 products across shaving, bath and body, skin, and beard care.