BigBasket is set to appoint Deepika Khattar Bhan, president–packaged foods at Tata Consumer Products, to its board, replacing Aarthi Subramanian, executive director and chief operating officer (COO) at Tata Consultancy Services, who is stepping down to take more responsibilities at TCS, sources told Moneycontrol.
The change comes days after the Tata Group-backed online grocer named Manish Bajoria as its chief financial officer in a broader leadership refresh, as the company strengthens strategic and financial footing amid intensifying competition in the quick commerce space.
Bhan brings over two decades of experience in FMCG, brand building and supply-chain management.
Before Tata Consumer, Bhan spent more than a decade at Hindustan Unilever and Unilever, where she held leadership roles across categories and markets.
Her induction is seen as a move to bolster BigBasket’s focus on private labels and packaged goods – areas critical to improving margins and deepening customer engagement.
BigBasket did not reply to Moneycontrol's queries.
Apart from co-founder and CEO Hari Menon, BigBasket's board includes Saurabh Agrawal, Group CFO and executive director at Tata Sons; Ankur Verma, senior vice president at Tata Sons; Vishal Gupta, partner at Bessemer Venture Partners; and Vipul Parekh, co-founder of BigBasket, who rejoined in 2024 after fellow co-founder VS Sudhakar stepped down.
The appointment also comes amid a broader reshuffle in India’s food and quick commerce sector.
A day earlier, Eternal (formerly Zomato) announced the elevation of Aditya Mangla as CEO of its food delivery and ordering business and strategic mobility platform (SMP), replacing Rakesh Ranjan after a two-year stint.
In December 2024, Moneycontrol had reported that Blinkit, the Zomato-owned quick commerce major, had brought on board Flipkart veteran Vipin Kapooria as CFO.
In May, Instamart appointed former Flipkart executive Ankit Jain as senior vice president – operations, to oversee end-to-end operations at Swiggy’s quick commerce business.
The changes reflect how quick commerce players are strengthening their leadership benches as competition heats up.
According to Bessemer Venture Partners, India’s quick commerce market is expected to grow from $5 billion in FY25 to $30 billion by FY30.
Blinkit leads the segment with a 46 percent market share, followed by Zepto at 29 percent and Instamart at 25 percent, a recent Motilal Oswal report said.
BigBasket is processing close to 8 million orders a month in more than 400 cities. With fresh leadership in both finance and board oversight, the company is expected to double down on profitability, operational efficiency and brand-led growth to stay ahead in the quick commerce battleground.
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