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Bharatmatrimony wants to become the Uber of wedding photography

Chennai-based online matchmaking portal BharatMatrimony will now supply service providers such as caterers, make-up artists, photographers required to organize an Indian wedding.

March 14, 2017 / 04:13 PM IST

Priyanka Sahay

Moneycontrol News 

Not only can you now fix a groom or bride for yourself on matrimony sites, but also fix a band, caterer, make-up artist, photographer and rent costumes. Chennai-based online matchmaking portal BharatMatrimony has entered into a segment which will supply service providers needed to organise an Indian wedding.



"The services currently contribute less than 10 percent of the company's business. However, we expect a three-fold growth during 2018 financial year," Murugavel Janakiraman, Founder and CEO of BharatMatrimony who also found his wife on his own portal told Moneycontrol.


Bharatmatrimony currently claims to be getting close to 300 bookings for wedding photography every month with an average ticket size of Rs 50,000. For wedding photography, the company undertakes to hire close to 150 photographers. It pays them a monthly salary of Rs 25,000.


Overall, the company reported a revenue of Rs 232 crore during the year ending March 2015 through matchmaking services.

 

Huge demand for matchmaking services 



Wedding photography a lucrative business