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Last Updated : May 13, 2019 05:52 PM IST | Source: Moneycontrol.com

Actor Suniel Shetty invests in fitness startup Squats

Launched in 2016 as a Facebook community, the platform focuses on preventive health techniques.

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Bollywood actor Suniel Shetty has invested an undisclosed amount in Pune-based fitness startup Squats. The funds will be used to enhance the technological framework, strengthen the team, and expand pan-India operations, the company said.

Launched in January 2016 as a community on Facebook to address fitness issues and concerns, the platform focuses on preventive health techniques.

So far, Squats claims to have 70,000 paid customers and a cumulative revenue worth $8.5 million. It also claims to have received more than 200,000 downloads of its app.

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"Suniel Shetty has clarity of vision. At 58, he is fitter than most people in their mid-20s. This coming together of mutual synergies is a testament to the strength of the Squats' result-oriented approach to fitness," said  Jitendra Chouksey, Founder, Squats.

Fitness as a sector seems to be witnessing high interest from actors and celebrities. Last week, Mumbai-based fitness startup Sarva roped in actors such as Jennifer Lopez, Alex Rodriguez and Malaika Arora as its investors.

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First Published on May 13, 2019 05:52 pm
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