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Snap brings paid subscription service Snapchat+ to India

Aug 10, 2022 / 01:54 PM IST

Snapchat+, which unlocks a collection of exclusive, experimental, and pre-release features, will be available for a monthly fee of Rs 49

Snap Inc has extended the paid version of its service Snapchat+ to India, as the social media firm looks to better monetise its over 100 million user base in the country.

The subscription, which unlocks a collection of exclusive, experimental, and pre-release features targeted at power users, will be available for a monthly fee of Rs 49. It includes the recently launched Snapchat for Web that lets users chat with their friends through video calls.

"India is an important market for Snap and investments in localising the app experience has been key to our growth in the region. We’re very excited about offering exclusive, experimental, and pre-release features to our Indian Snapchatter community who is eager to try our new products and features," said Lakshya Malu, Interim- Market Development Lead, Snap Inc.

At launch, the service will offer features such as the ability to change app icons; view who has rewatched your stories; pin one of your friends to the top of your chats as your "#1 BFF"; see where your friends, who share their location with you, have been in the last 24 hours; and a black star badge next to your display name among others.

ReadSnapchat's India expansion efforts is guiding our community growth in new markets: Evan Spiegel

The rollout comes more than a month after the social media firm debuted the service for a monthly fee of $3.99 in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates in June.