Moneycontrol Be a Pro
Get App
you are here: HomeNewsBusiness
Last Updated : Apr 19, 2019 06:33 PM IST | Source: PTI

Royal Enfield enters South Korean market

The strategic announcement is in line with Royal Enfield's focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).


Niche bike maker Royal Enfield on April 19 said it has forayed into the South Korean market. The company, part of Richer Motors, has entered the country by opening its first flagship store in Seoul with Vintage Motors (Kiheung International) as its official distributor partner.

"Our focus is to sustain and expand our reach in international markets especially in Asia Pacific region," Royal Enfield APAC Business Head Vimal Sumbly said in a statement.

Korea is an important chapter in the growth story and the company is thrilled to commence business there, he added.

Close

The strategic announcement is in line with Royal Enfield's focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).

The company has already entered various markets globally over the last few years.

The Great Diwali Discount!
Unlock 75% more savings this festive season. Get Moneycontrol Pro for a year for Rs 289 only.
Coupon code: DIWALI. Offer valid till 10th November, 2019 .
First Published on Apr 19, 2019 06:32 pm
Loading...
Sections
Follow us on
Available On
PCI DSS Compliant