Budget 2023Budget 2023


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  • Hafele
  • Motilal Oswal
  • SMC Global Securities Limited
  • SBI Life
  • DSP Mutual Fund
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Festive home sales - reality versus narrative

The rise in sales growth is the number of property registrations - primary and secondary. After two waves of COVID-19, job losses and salary cuts have led to imbalance of debt to income ratio among homebuyers which in turn has led to a rise in the number of distress sales in the secondary market

Representational image.

Representational image.

If the real estate industry narrative is to be believed, then this festive season has already made headlines with the best ever housing sales this season. But in a market where the predominant reality is job losses and salary cuts, a market where an average Indian is reeling under hyper-inflation, homebuyers are least impressed with reports of the real estate market beating all sales records.

Here’s a look at the sales pitch being set to impress homebuyers this festive season.

Consumer sentiment at an all-time high this festive season

Most surveys this season have said that consumer sentiment is at an all-time high following two waves of COVID-19. In India, housing is an aspirational product, so much so that you ask any Indian and he would never deny that he needs a house. The question here is not to aspire for a home but to be able to afford one.