DLF Ltd announced that its latest luxury offering DLF Privana North, valued at around Rs 11,000 crore, has completely sold out in just one week, the real estate major said in a statement on June 18.
The stock of the company was trading 1.47 percent higher at Rs 864 in early morning trade on June 18.
The project is an “exclusive collection of luxury residences” and part of its 116-acre integrated township DLF Privana located in Gurugram’s Sectors 76 and 77, the company filing said. The Privana North project is spread across 17.7 acres of land and has six stilt+50 storey premium towers, DLF said. The latest project is also DLF’s tallest residential structures developed so far.
Aakash Ohri, joint managing director and chief business officer of DLF Home Developers, said, “the development embodies DLF’s vision of delivering expansive living spaces, breathtaking views, and privacy in the sky.”
“The strong sales response reflects a clear, latent demand for DLF offerings, driven by the success of our past projects. We saw interest from buyers across India and around the world,” he added.
The company said Privana North, with 1,152 spacious and 4 BHK residences and 12 grand penthouses, redefines luxury living.
“This milestone builds on the successful response to DLF Privana South and Privana West, further reinforcing DLF Privana’s growing appeal as one of Gurugram’s most anticipated upcoming residential communities,” the developer said.
Earlier sources had said, DLF will invest around Rs 5,500 crore to develop this new luxury housing project in Gurugram.
In this 116-acre township, the company had last year launched and completely sold out two projects, 'DLF Privana West' and 'DLF Privana South', for around Rs 12,800 crore.
In May 2024, DLF sold all 795 apartments for Rs 5,590 crore within three days of the launch of its 12.57-acre project 'Privana West'. The new project will be the third one in this large township.
DLF, the country's largest real estate firm in terms of market capitalisation, reported a record sales bookings of Rs 21,223 crore in the 2024-25 fiscal, an increase of 44 percent from Rs 14,778 crore in the preceding financial year.
With agency inputs
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