Moneycontrol
| Source: Moneycontrol.com

Customer satisfaction survey gives top scores to developers who focus on timely delivery

Out of the total of 500 developed surveyed, only 88 builders were voted as trustworthy

At a time when the consumer sentiment in the Indian real estate market has touched its nadir, a customer satisfaction report has found that only those developers who have focused on delivering quality projects on time have been given a positive rating by homebuyers while a majority of them have been dismissed as unreliable.

The report, a qualitative and quantitative study of the consumer’s trust and the lack of it says that a majority of developers have been voted negative by consumers. Out of the total 500 developers nationally that were shortlisted for evaluation, buyers across the country dismissed as many as 412 developers as unreliable.

Only 88 developers have been voted as being trustworthy, says Track2Realty Consumer Confidence Report 20:20.

Homebuyers reposed trust on only 88 developers across the country. Only seven developers earned the Positive Outlook tag at the national level. As many as 10 developers received the Positive Outlook title at the regional level.

In terms of the city index of consumer confidence, Bengaluru remained the most bullish city with 34 percent home buyers indicating they were optimistic about the sector. The least number of consumer complaints too were from South Indian markets.

The parameters that were considered for evaluation included timely delivery, construction quality, matching promises, value for money, peer endorsement, trust and transparency, relationship management, brand reputation, safe investment, amenities and livability.

A sample size of 10,000 consumers (500 each in 20 cities) was considered. Homebuyers were assessed on the basis of open-ended and close-ended questions to assess their understanding of the real estate market, self and shared experiences and the level of trust reposed with various real estate brands.
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