Why do most people avoid risk? The reason…they equate risk with loss. For them, taking risk is as good as losing money. That being the case, they prefer to keep their money in safe places e.g. the bank deposits. The word risk evokes fear. Therefore, the natural reaction is to look for safety.
In an earlier column 'Why millionaires are millionaires' Sanjay Matai had talked about millionaires considering risk as their friend not a foe. In this excerpt from his book 'Millionaires donYou can now invest in mutual funds with moneycontrol. Download moneycontrol transact app. A dedicated app to explore, research and buy mutual funds.