Angry over Google's "unfair practices", dozens of Indian Technology startups are looking for ways to challenge the US tech giant, including by lodging complaints with the government and courts, Reuters has reported.
The news agency said entrepreneurs held two video conferences this week to discuss the matter.
"It's definitely going to be a bitter fight," Reuters quoted Dinesh Agarwal, CEO of e-commerce firm IndiaMART. "Google will lose this battle. It's just a matter of time."
According to the report, executives have discussed forming a new startup association aimed chiefly at lodging protests with the government and courts against the US tech giant.
Some startups in the country say Google exerts excessive control over the types of apps and other services they can offer, since nearly 99 percent of the smartphones in India run on Google’s Android mobile operating system.