The company is set to enter a eleventh segment.
Patanjali Ayurved will enter a 11th category with the launch of apparel and dairy products this year, the company's founder Baba Ramdev was quoted as saying by Mint.
“The total market size (of these two categories) will be Rs 20 lakh crore. We will enter both within this year,” Baba Ramdev said this at Globoil India 2017, an edible oil conclave.
Not only is Patanjali entering the apparel and dairy categories but the company is also launching their packaged drinking water 'Divya Jal', nationwide, this Diwali.
Ramdev also chose to target Hindustan Unilever Ltd (HUL). “We are number one in trust and we will be No. 1 in turnover in a year,” he said. “We have done shirshasan (turning upside down) of many large companies. Only Unilever is left.”
The ongoing ad controversy case may have prompted Ramdev to make those comments. HUL earlier took Patanjali to the Bombay High Court for airing an ad which supposedly targeted their firm.
Baba Ramdev also took aim at foreign companies. “What are foreign companies doing for India? What has Hindustan Unilever done for Hindustan, what gate has Colgate opened, and what birds has Nestlé given flight to?” he said.
HUL is the maker of many popular brands including Lux, Surf Excel, etc. Their annual turnover stood at Rs 34,487 crore in FY17 while Patanjali recorded Rs 10,561 crore.
Many leading firms such as Colgate have acknowledged the threat posed by Patanjali's Ayurvedic products, which have gained prominence in the market in quick time.“I have the trust of over 100 crore people of India, and I am converting this trust, faith, loyalty into a brand with no personal wealth,” said Ramdev.