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"Our overall plan is focused on quality as opposed to quantity": Mercedes-Benz India MD and CEO

Martin Schwenk says the company will launch ten brand new cars this year, enhance the company’s AMG or sports sub brand presence nationally, and the third wave notwithstanding expects the industry to remain steady.

January 12, 2022 / 08:37 PM IST
Mercedes-Benz India’s MD and CEO Martin Schwenk

Mercedes-Benz India’s MD and CEO Martin Schwenk

Mercedes-Benz India’s MD and CEO Martin Schwenk announced that the auto giant closed the last year with a substantial growth in sales of its luxury cars, pushing them to top slot in the luxury segment in India again for the seventh year running. Key highlights from last year include effectively changing their retail strategy to include a direct to consumer channel, aggressive launches and with a gameplan to bring in their latest electric vehicles to buyers.

Schwenk told Moneycontrol in an interview that he will launch ten brand new cars this year, enhance the company’s AMG or sports sub brand presence nationally, and the third wave notwithstanding expects the industry to remain steady.

Edited excerpts

You’ve grown by almost 40 percent in volumes in a very tough market - what helped you to achieve that?