Online sales of luggage products soar 100% in a year, analysis shows

The online sales of luggage and bags have surged over 100 percent during the first half of 2023 when compared to the sales volume in the equivalent period last year. While the volume grew more than 100 percent, GMV (gross merchandise volume) grew over 150 percent during the same period.

As per the insights shared by Unicommerce eSolutions Private Limited, an e-commerce enablement SaaS platform, based on orders processed by it during this period, a combination of factors led to this significant increase.

Unicommerce, which serves the majority of India’s leading luggage brands including VIP and Safari Bags, said: “A combination of factors, including a resurgence in leisure and business travel, heightened consumer trust in online channels, and the emergence of several D2C brands is contributing to the rapid growth in the luggage category.”

The items found to be most in demand are duffles and rucksacks, which are popular among people taking short trips as well as gym-goers. Medium and cabin-sized luggage have also remained highly popular among consumers through this period. Additionally, shoppers have been found to be enthusiastic about purchasing baggage accessories such as luggage tags, neck pillows, luggage weight scales, and toiletry bags.