Of the 26-page new IT rules governing social media and digital content that the government announced on February 25, 2021, there was ONE unique rule that stood out like a sore thumb. This particular rule, dubbed as the Blue Tick Rule by those tracking the industry, asked the social media intermediaries to let the users “voluntarily verify their accounts using appropriate mechanisms, including Indian mobile number.” According to industry insiders, it is rather petty to bring this as a provision when nobody else in the world has it. “It is a pure blue tick provision aimed at Twitter to satisfy the ego of certain right wing Twitter users,” commented an expert. When it comes to verified accounts, Twitter has been accused of having a left wing bias even in India. The right wing Twitterati, experts pointed out, had a big problem that their handles don’t get verified when the left wingers get verified easily. So now we have this “blue tick rule” that the government wants the social media intermediaries to follow, they quipped.