Recently, AMFI launched its second campaign Jan Nivesh and is also planning to launch its next leg of media campaign soon
The domestic mutual fund industry has added 32 lakh new investors in FY18 (Apr-Mar), A Balasubramaniam, Chairman, Association of Mutual Funds in India said at a press conference held to discuss review of its campaign Mutual Funds Sahi Hai.
According to Balasubramaniam, the addition in new investors was on the back of investor awareness campaign Mutual Funds Sahi Hai.
“Given the rising households incomes and higher appetite towards financial savings coupled with long term India growth story, we are sure that mutual funds would become the investment option of choice of every household in the years to come,” Balasubramaniam said.
The first leg of the campaign was launched in March last year.
Balasubramaniam also said that during the last one year mutual fund industry witnessed AUM growth of 25 percent or Rs 4.25 lakh crore.
During the same period, the total number of folios and SIP accounts saw a growth of 26 per cent or Rs 1.08 crore and 52 per cent (70 lakhs), respectively, while the monthly SIP contribution for the industry touched Rs 6,425 crore from 2.05 crore SIP accounts.Recently, AMFI launched its second campaign Jan Nivesh and is also planning to launch its next leg of media campaign soon.