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Last Updated : Jun 08, 2018 04:21 PM IST | Source: Moneycontrol.com

Moneycontrol Ultimate Business Quiz #30: Test your knowledge

Take a shot at the Moneycontrol Ultimate Business Quiz. Check how many you get right.

Avinash Mudaliar @moneycontrolcom
Anubhav Chatterjee
Q1. One version of its origins starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term. A prominent marketer, E. Jerome McCarthy, proposed this classification in 1960, which would see wide popularity. What is the name of the concept?
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Q1. One version of its origins starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term. A prominent marketer, E. Jerome McCarthy, proposed this classification in 1960, which would see wide popularity. What is the name of the concept?

Answer: 4 Ps or Marketing Mix
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Answer: 4 Ps or Marketing Mix

Q2. They commenced operations in 1954, when their founder, Roc Kirby began running one of Australia's first drive-in cinemas in the Melbourne suburb of Croydon adjacent to a shopping strip called "Croydon Village". Which company? (Image: Reuters)
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Q2. They commenced operations in 1954, when their founder, Roc Kirby began running one of Australia's first drive-in cinemas in the Melbourne suburb of Croydon adjacent to a shopping strip called "Croydon Village". Which company? (Image: Reuters)

Answer: PVR
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Answer: PVR

Q3. He was the first person to be appointed an independent auditor of a public company. One of the big four auditing firms bears his surname. Name either him or the company?
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Q3. He was the first person to be appointed an independent auditor of a public company. One of the big four auditing firms bears his surname. Name either him or the company?

Answer: Deloitte/ William Welch Deloitte
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Answer: Deloitte/ William Welch Deloitte

Q4. Which company advices its users to 'Blog early, blog often'?
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Q4. Which company advices its users to 'Blog early, blog often'?

Answer: Bebo (Image: Wikimedia Commons)
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Answer: Bebo (Image: Wikimedia Commons)

Q5. During the peak of their time, ABBA was the second famous entity in Sweden. Which was the first? (Image: Reuters)
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Q5. During the peak of their time, ABBA was the second famous entity in Sweden. Which was the first? (Image: Reuters)

Answer: Volvo (Image: Reuters)
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Answer: Volvo (Image: Reuters)

Q6. Who invented and has the patent for the present size and shape of mobile SIM card?
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Q6. Who invented and has the patent for the present size and shape of mobile SIM card?

Answer: Vodafone
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Answer: Vodafone

Q7. The brand, born as part of William Hollins & Co in 1744 in Nottingham, England, was mainly known as a hosiery maker to begin with, and later turned its attention to menswear. They are remembered for ushering in ‘Friday Dressing’ into the corner offices and corporate boardrooms in India. Identify the brand.
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Q7. The brand, born as part of William Hollins & Co in 1744 in Nottingham, England, was mainly known as a hosiery maker to begin with, and later turned its attention to menswear. They are remembered for ushering in ‘Friday Dressing’ into the corner offices and corporate boardrooms in India. Identify the brand.

Answer: Allen Solly
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Answer: Allen Solly

Q8. Identify the brand?
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Q8. Identify the brand?

Answer: Hublot
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Answer: Hublot

Q9. Identify this Italian-born French automobile designer?
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Q9. Identify this Italian-born French automobile designer?

Answer: Ettore Bugatti
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Answer: Ettore Bugatti

Q10. Kirtilal Manilal Mehta was born in Palanpur on February 7, 1907. He lost his father when he was just 12, and soon joined the family business in Rangoon, Burma. Shri Mehta set up an independent business in Mumbai under the name Kirtilal Manilal Mehta. Seeing the potential in the export of diamonds, he pioneered the entry of the Indian community into Antwerp. Shri Mehta received a number of honors including an Award in 1973 for being a Leading Exporter from the Government of India, and an Outstanding Exporter Award from the President of Israel. Shri Mehta was decorated by the King of Belgium in 1991. Shri Mehta was the first ever Indian to be decorated "Officer of the Order of Leopold" by His Majesty the King of Belgium. He was also honored by the Nawab of Palanpur. What did he name after his wife?
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Q10. Kirtilal Manilal Mehta was born in Palanpur on February 7, 1907. He lost his father when he was just 12, and soon joined the family business in Rangoon, Burma. Shri Mehta set up an independent business in Mumbai under the name Kirtilal Manilal Mehta. Seeing the potential in the export of diamonds, he pioneered the entry of the Indian community into Antwerp. Shri Mehta received a number of honors including an Award in 1973 for being a Leading Exporter from the Government of India, and an Outstanding Exporter Award from the President of Israel. Shri Mehta was decorated by the King of Belgium in 1991. Shri Mehta was the first ever Indian to be decorated "Officer of the Order of Leopold" by His Majesty the King of Belgium. He was also honored by the Nawab of Palanpur. What did he name after his wife?

Answer: Lilavati Hospital (Representative image)
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Answer: Lilavati Hospital (Representative image)

Q11. Founded in 1873, Foote, Cone and Belding is the world's third oldest agency and a part of the InterPublic Group. How is it better known in India? (Image: Company's Facebook page)
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Q11. Founded in 1873, Foote, Cone and Belding is the world's third oldest agency and a part of the InterPublic Group. How is it better known in India? (Image: Company's Facebook page)

Answer: Fcb-Ulka
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Answer: Fcb-Ulka

Q12. This application allows users to use their documents both offline and online, edit, collaborate and share documents in real-time with others, and sync documents between various computers and users. Users can also download their Microsoft Office plug-in, which allows them to get the best of offline and online offices suites, along with full compatibility for all office document formats. What and who released it?
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Q12. This application allows users to use their documents both offline and online, edit, collaborate and share documents in real-time with others, and sync documents between various computers and users. Users can also download their Microsoft Office plug-in, which allows them to get the best of offline and online offices suites, along with full compatibility for all office document formats. What and who released it?

Answer: Sabeer Bhatia and Live documents (Image: Reuters)
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Answer: Sabeer Bhatia and Live documents (Image: Reuters)

Q13. Whose NYSE ticker symbol is 'DNA'? (Image: Reuters)
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Q13. Whose NYSE ticker symbol is 'DNA'? (Image: Reuters)

Answer: Genentech (Image: Company website)
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Answer: Genentech (Image: Company website)

Q14. This was one of the largest global investment banks and securities trading and brokerage firms prior to its collapse in 2008. The main business areas were capital markets, wealth management and global clearing services. It was sold to JPMorgan Chase for as low as ten dollars per share, a price far below the 52-week high of $133.20 per share. Name the now defunct company. (Image: Reuters)
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Q14. This was one of the largest global investment banks and securities trading and brokerage firms prior to its collapse in 2008. The main business areas were capital markets, wealth management and global clearing services. It was sold to JPMorgan Chase for as low as ten dollars per share, a price far below the 52-week high of $133.20 per share. Name the now defunct company. (Image: Reuters)

Answer: Bear Stearns (Image: Reuters)
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Answer: Bear Stearns (Image: Reuters)

Q15. They became well-known in the 1920s, when Kimberly-Clark placed ad in Good Housekeeping magazine. Although the ads offended many, the products' success led to more advertisements. The company also used intimate advice columnist Mary Pauline Calender to promote the product. What are we talking about? (Image: Reuters)
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Q15. They became well-known in the 1920s, when Kimberly-Clark placed ad in Good Housekeeping magazine. Although the ads offended many, the products' success led to more advertisements. The company also used intimate advice columnist Mary Pauline Calender to promote the product. What are we talking about? (Image: Reuters)

Answer: Kotex (Image: Company website)
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Answer: Kotex (Image: Company website)

Q16. The company was founded by Jordanian Fadi Ghandour and Bill Kingson in 1982.The company was co-founded by co-founded as Arab American Express. Identify the company.
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Q16. The company was founded by Jordanian Fadi Ghandour and Bill Kingson in 1982.The company was co-founded by co-founded as Arab American Express. Identify the company.

Answer: Aramex (Image: Reuters)
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Answer: Aramex (Image: Reuters)

Q17. The brand was created by the Sardar Mohan Singh-founded Pure Drinks Group in the late 1970s when the MNC cola brand was forced to exit the country. For 20 years, it ruled the Indian cola market, but soon after liberalisation it vanished from the shelves. The brand was promoted as “The Great Indian taste”. Which brand are we talking about?
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Q17. The brand was created by the Sardar Mohan Singh-founded Pure Drinks Group in the late 1970s when the MNC cola brand was forced to exit the country. For 20 years, it ruled the Indian cola market, but soon after liberalisation it vanished from the shelves. The brand was promoted as “The Great Indian taste”. Which brand are we talking about?

Answer: Campa Cola
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Answer: Campa Cola

Q18. Identify the company from the logo?
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Q18. Identify the company from the logo?

Answer: Randstad (Image: Reuters)
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Answer: Randstad (Image: Reuters)

Q19. Identify the brand?
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Q19. Identify the brand?

Answer: Inox
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Answer: Inox

Q20. Sharad Dravid was last employed in which company before he retired?
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Q20. Sharad Dravid was last employed in which company before he retired?

Answer: Kissan and hence Rahul Dravid’s nickname was Jammy. (Image: Reuters)
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Answer: Kissan and hence Rahul Dravid’s nickname was Jammy. (Image: Reuters)

First Published on Jun 8, 2018 04:21 pm
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