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Last Updated : Dec 20, 2018 11:02 AM IST | Source: PTI

Mobile phone cos lead brand engagement on Twitter in India in 2018

According to Twitter's 'top 10 most engaging brands' tally, top 5 spots were taken up by handset makers -- Honor India, Samsung India, OnePlus India, Xiaomi India and Motorola India.


Mobile handset makers including Honor, Samsung and OnePlus have emerged as the most engaging brands on Twitter in India during 2018, using the social platform to drive brand awareness as well as product launches.

According to Twitter's 'top 10 most engaging brands' tally, top 5 spots were taken up by handset makers -- Honor India, Samsung India, OnePlus India, Xiaomi India and Motorola India.

The list also included State Bank of India, Wipro, Amazon India, Tata Sky and Mercedes Benz India.

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"In 2018, Indian brands on Twitter raised the bar for consumer engagement through innovative and inspirational brand campaigns. From driving brand awareness to product launches, brands in India adopted an always-on approach to cultivate a deep, meaningful relationship with their customers," Twitter said in a statement.

Google India led the list of brands in terms of video views, followed by Samsung India, Honor India, Nexa, Tata Motors, Motorola India, Flipkart, LG India, Vistara, and Hero MotoCorp.

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First Published on Dec 20, 2018 10:55 am
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