Tilaknagar Industries Ltd (TI), a brandy company, announced the launch of Monarch Legacy Edition, its first foray into the luxury brandy segment. "Founded in 1933, TI has shaped the Indian brandy landscape over the past four decades with iconic offerings like Mansion House Brandy, the world's second-largest-selling brandy. Monarch is the culmination of the company's 90-year legacy and is the only luxury 100% pure grape brandy that blends French and Indian grape spirits, celebrating a unique confluence of Indian and French culture," said the company in a stock exchange filing on November 28.
"This exquisite blend marries French grape spirits, aged up to 8 years, with fine Indian grape spirits from the Sahyadri region of Maharashtra. Located in Shrirampur, near India's wine capital of Nashik, the distillery — helmed by the Dahanukar family for nearly a century — draws on decades of distilling wisdom and expertise to showcase Indian brandy in a new light," added the company.
"Brandy is India's second most-consumed spirit category, yet it remains under-recognised in the luxury segment. As leaders in brandy with decades of experience and many successful brands under our cap, we wanted to redefine this perception. The launch of Monarch marks a bold step towards elevating Indian brandy to a global benchmark, echoing the remarkable success of Indian whiskies and gins on the world stage," said Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries Ltd.
The alcohol content in a 750 ml bottle is 42.8% and is priced at Rs 6,750 in Maharashtra.
At 11:30 am on Novemnber 28, the company's shares were trading 2.6% higher at Rs 422 apiece. In the last one month, the IMFL company's shares surged an impressive 53%. Its market capitalisation is Rs 7,700 crore.
"Monarch embodies a sense of royalty and sophistication, which we wanted to bring to life with this luxurious brandy," said Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries Ltd. "As Indian consumers increasingly seek refined drinking experiences, we anticipate brandy's rising popularity - both as a neat pour and within the evolving cocktail culture. Monarch is crafted to embrace this shift, aiming to redefine brandy's image and expand its appeal across India and globally."
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