HomeNewsBusinessMarketsHDFC Sec turns bullish on radio stocks, bets on ENIL & Music Broadcast

HDFC Sec turns bullish on radio stocks, bets on ENIL & Music Broadcast

HDFC Securities expects Music Broadcast to deliver superior growth and return ratios. It cites economic tailwinds, higher utilisation and price increases in established stations along with contributions from new stations as reasons to bet on ENIL.

April 25, 2018 / 08:34 IST
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Moneycontrol News

HDFC Securities is betting on radio stocks given the rising consumer sentiment, growth in advertising revenues and upcoming assembly and Lok Sabha elections. It feels the radio sector may witness healthy cash flows on the back of high operating leverage as well as low maintenance capex.

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“The sector reported a healthy 17 percent advertising revenue growth over FY14-16, despite stagnant advertising inventory. Over FY16-18e, revenue growth struggled at 4.7 percent CAGR, despite a 33 percent estimated addition to advertising inventory from new frequency additions.”

Among key risks, it cites delayed economic revival and its impact on advertising growth. Additionally, it said that threats from televisions, CDs and DVDs have also sustained.