Subscribe for Meesho Ltd IPO; Anand Rathi

meesho IPO

Meesho Limited, incorporated in 2015, is a multi-sided technology-led marketplace that enables e-commerce in India by integrating four key ecosystem participants consumers, sellers, logistics partners, and content creators. The company’s asset-light, value-focused platform, operated under the Meesho brand, has become India’s largest e-commerce marketplace by Placed Orders and Annual Transacting Users (ATUs) in the 12 months ending September 30, 2025. The platform has demonstrated strong user and order growth, with ATUs rising from 136.4 million in FY2023 to 198.8 million in FY2025, and Placed Orders increasing from 1,024.3 million to 1,834.4 million over the same period. Meesho’s core consumer value proposition—“Everyday Low Prices” allows it to deliver consistently low product prices without dependence on event-led promotions or flash sales.

With the value e-commerce sector continuing to grow, Meesho’s path to profitability hinges on sustained cost optimisation and marketing efficiency. While competitive and regulatory pressures persist, the company’s scale gains and operational focus position it well for gradual margin improvement. Hence, we assign Subscribe for long term only rating for the issue.

Disclaimer: The views and investment tips expressed by investment experts/broking houses/rating agencies on moneycontrol.com are their own, and not that of the website or its management. Moneycontrol.com advises users to check with certified experts before taking any investment decisions.