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India’s smartphone market shrank 4% to 150 million units in 2020, says Counterpoint Research

There is however a silver lining as Q4FY20 shipments leaped by 19%

January 28, 2021 / 08:28 AM IST
Representative Image (Photo by Gian Cescon on Unsplash)

Representative Image (Photo by Gian Cescon on Unsplash)

India's smartphone shipments declined by a modest 4 percent to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said.

The smartphone market grew 19 percent year-on-year (YoY) in the December 2020 quarter, as the festive season offers got extended due to Diwali falling on November 14, when compared to the year-ago period.

"The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year," it said.

Xiaomi (including POCO) reclaimed the number one spot for the December quarter as well as the full year with 26 percent market share.