Hindustan Unilever (HUL) won the 'Green Marketer' award at the debut edition of Marquee Awards 2017. Presented by News18 India, powered by COLORS and MTV and partnered by One India, the awards recognised excellence in marketing across India Inc.
The Special Award for 'Conquering an impregnable fortress' was won by Bira 91. Pro Kabaddi League was recognised as the brand that 'Traversed unchartered waters' and Paytm was recognised for 'Riding on an emerging wave'. Honda Motorcycle & Scooter was awarded for 'Breathing new life into a category', Indian Accent was recognised for 'Creating a Global Impact' while Oppo was recognised for 'Carving out a Niche' for themselves in a highly competitive category.
Speaking at the Marquee 2017, Union Minister of Textile, Information & Broadcasting, Smriti Irani said that the advertising industry inspires millions across this nation.
"Having been a part of this journey, I have just one appeal this evening - while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, especially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie," she said.
Irani also said that she hopes that one day, there will be an Indian media company that is awarded for making it to the global stage. These awards are an initiative of The Advertising Club, an industry body.
Avinash Kaul, Managing Director, A+E Networks | TV18 and President - Network18 said, At News18 India we identify with the spirit of celebrating brands that drive positive change. News18 India as a brand has also undergone a transformation after the rebranding exercise and the results are visible in top ratings for the channel. This only re-affirms our association with Marquee which has today honoured path-breaking marketing campaigns that have inspired change."
The awards were adjudged by industry stalwarts that included Harsh Goenka, Chairman RPG Enterprises, Ronnie Screwvala, Co-Founder - UpGrad; Agnello Dias - Chairman & Co-Founder, Taproot India; Naveen Chopra, Ex COO, Vodafone & Sr Advisor, TPG Capital; Dilip Cherian Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia-GroupM. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited was the jury chair.
The award winners are as below:-
Durables: LG ELECTRONICS
Auto: 4 Wheelers: MARUTI SUZUKI
Auto: 2 Wheelers: ROYAL ENFIELD
Food: WAI WAI NOODLES (CG GLOBAL)
Banking: HDFC BANK
Personal Care: LIFEBUOY (HINDUSTAN UNILEVER)
Telecom Services: BHARTI AIRTEL
Home Care: VIM (HINDUSTAN UNILEVER)
E-Commerce: AMAZON INDIA
Beverages: FROOTI (PARLE AGRO)
Telecom Handset: XIAOMI SMARTPHONES
Breathing new life into a category: HONDA MOTORCYCLE & SCOOTER
Creating a global Impact: INDIAN ACCENT
Green Marketer: HINDUSTAN LEVER
Riding on an emerging wave: PAYTM
Carving out a niche: OPPO
Reimagining for the better: GOOD EARTH
Traversing unchartered waters: PRO KABADDI LEAGUEConquering an impregnable fortress: