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Hindustan Motors sells Contessa brand to SG Corporate Mobility

The Contessa was one of the few India-manufactured luxury cars in the market when it was launched in the 1980s.

June 21, 2022 / 05:01 PM IST
The Contessa was phased out in 2002.

The Contessa was phased out in 2002.

Hindustan Motors (HM) has agreed to transfer its Contessa brand and its related trademarks to SG Corporate Mobility, the automaker said in an exchange filing on June 21.

HM trademarked and patented the legendary car in early June 2022 to be remade as an EV. However, in an interesting turn of events, the company has now transferred the brand and its trademark.

The Contessa was one of the few India-manufactured luxury cars in the market when it was launched in the 1980s. It was popularised as the 'desi muscle car' in the 80s and was manufactured up to 2002. The Contessa was based on a 1970s design and powered by a BMC B-Series engine that had also been powering the Ambassador for three decades already.

However, after the advent of more modern cars from GM, Ford, Fiat, Tata etc., the demand for the Contessa began to wane. The constant rise in petrol prices was the final nail in the coffin for the low-mileage Contessa, which was phased out in 2002.