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AI Is Marketer’s Strongest Ally Today

The above article is an initiative of Netcore Solutions and is intended to create awareness among readers.

June 08, 2018 / 02:18 PM IST

You can wait for AI. AI won’t wait for you. Any growth marketer today will tell you this. AI is playing a pivotal role in enabling marketers to make hyper-personalised customer engagement possible for their brand. As a marketer, you can be sure that AI is transforming marketing, advertising, and everything else along with.

As consumers, today we rely on ‘Search’ all the time to throw up precise results, we like to access recommendations for everything from stocks to music playlists, we appreciate it when service providers resolve our queries over 24x7 chats. This is the power of AI, which has enabled marketers to truly engage with customers, allowing their brands to ‘listen’ and ‘talk to’ them in real time, done at scale.

AI, therefore, is now an important part of effective marketing automation & analytics solutions. The day is not far when it will become indispensable. Companies that are today focusing on being mobile-first will soon become AI-first.  

AI can be generally defined as a set of computer systems that can perform ‘tasks’ that are characteristic of human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. These advancements are made possible thanks to the stupendous amounts of customer data that is available today.