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Google Play adds UPI Autopay support for subscription-based purchases in India

Nov 15, 2022 / 01:27 PM IST

Google has previously said UPI has been one of the key drivers of increasing consumer spend on Google Play in India

Google is introducing UPI Autopay as a payment option for subscription-based purchases on its app marketplace Google Play in India, the tech giant said on November 15.

The move comes in the backdrop of the Reserve Bank of India's 2021 recurring payment guidelines that initially disrupted subscription-based payments for online services, with UPI Autopay emerging as a key alternative.

"With the introduction of UPI Autopay on the platform, we aim to extend the convenience of UPI to subscription-based purchases, helping many more people access helpful and delightful services–while enabling local developers to grow their subscription-based businesses on Google Play," said Saurabh Agarwal, Head of Google Play Retail & Payments Activation - India, Vietnam, Australia and New Zealand.

Launched under UPI 2.0 by the National Payments Corporation of India, UPI Autopay helps users make recurring payments using any UPI application that supports the feature. UPI is an instant payment system developed by NPCI.

Google said users can tap on the payment method in the cart, choose the “Pay with UPI” option and approve the purchase in their preferred app.