Custom furniture startup WoodenStreet is all set to expand its reach by opening over 20 new stores with an investment of approximately $2 million this year.
The furniture brand's expansion will raise the store count to over 50. The firm is looking at both franchisee and company-operated brick-and-mortar formats.
"The very reason behind the expansion of our multiple stores throughout the country is to create a better connection with customers. We want people to not only just visualize, but also feel the quality of furniture that we offer. Henceforth, our aim is to offer our customers a life-changing experience by rendering the exquisite collection of handpicked products," WoodenStreet CEO Lokendra Ranawat said.