E-commerce giant Flipkart is intent on making the books business its priority in order to fight its rival Amazon, The Times of India reported.
The books segment had taken a backseat in the Bengaluru-based company's business over the last few years and it now wants to revive it again.
After Flipkart started actively trying to strengthen this segment, it grew by 70 percent over the last six months. Flipkart entered the online bookseller business at the same time as its arch-rival Amazon, back in 2007.
The e-commerce major is building a new strategy to regain its readers’ market share, most of which it lost to Amazon. This segment is mainly dominated by the urban shoppers, which is perfect for Flipkart at this point when it is trying to win back its customers from tier-1 and tier-2 cities.