Facebook has launched a new feature in India that will connect blood donors and blood banks with those who need help. The new feature on the popular social networking site is the brainchild of the Indian product developer Hema Budaraju.
Facebook CEO, Mark Zuckerberg in a post on his Facebook account hailed the initiative which was developed as part of an internal hackathon. “It can be hard to find a donor or donate to someone outside your network. So we worked with non-profit organisations, blood banks, and donors to build a tool to make it easier to give blood. Donors can register on Facebook and get a notification if a person or an organization nearby needs blood, and people who need donations can be connected to potential donors."