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Tata Motors plans new models, trims to retain dominant SUV position

The automobile major plans to sell more SUVs in the current fiscal, as compared with the 2.22 lakh units-sale clocked in FY21, a senior official of the company said.

August 27, 2022 / 06:37 PM IST

As competition mounts in the electric vehicle space, Tata Motors plans to bring in new products and expand the exiting lineup of models, a senior official of the company was reported as saying on August 27.

The auto major, which currently sells models like Punch, Nexon, Harrier and Safari, also plans to bring in additional trims and variants with feature enhancements in order to cater to the evolving customer requirements.

"We plan to further expand the SUV space by adding new nameplates/variants at regular intervals and expanding our consumer base. We plan on retaining the leading SUV brand position in India," Tata Motors Passenger Vehicles Vice President (Sales, Marketing and Customer Care) Rajan Amba told news agency PTI in an interaction.

Tata Motors' flagship brands of Punch, Nexon, Harrier and the new Safari has strengthened the company's presence in the SUV space, he said.

The company is targeting to further consolidate its product portfolio by offering technology options and a comprehensive set of powertrain, Amba added.

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The strategy to differentiate on design, remain focused on safety and providing the best-driving experience will continue, the official said.

The automobile major plans to sell more SUVs in the current financial year, as compared with 2.22 lakh unit-sale clocked in  FY21, Amba noted.

The overall SUV product contribution to Tata Motors' sales in April-June quarter this fiscal stood at 67 per cent, higher than the industry penetration of 40 per cent, Amba said.

In order to further bolster its presence in the SUV segment, the company has introduced Jet Edition encompassing Nexon, Harrier and Safari, priced between Rs 12.13 lakh and Rs 22.75 lakh respectively.

Inspired by 'Business Jets', the Jet edition trims come with top of the line features along with an exclusive exterior and interior colour themes.

Tata Motors already offers Kaziranga Edition trims of Punch, Nexon, Harrier and Safari.

It also offers Gold Edition of Safari and Dark editions of Altroz, Nexon, Harrier and Safari.

Amba said the Jet Edition range would also strengthen the company's SUV portfolio as has been done by the earlier introduced special edition trims.

Amba noted that the first quarter of the current fiscal has been a record breaking period for the automaker as it sold over 1.3 lakh vehicles.

"With SUVs driving the growth trend, we have been successful in maintaining our leadership position in all the sub-segments," he added.

While the demand outlook is very strong, in the last two years supply side is trying to catch up, due to part shortages for various reasons, he added when asked by PTI about the chip supply situation.

"We expect this gap to continue even in the festive period," he added.

(With PTI inputs)
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first published: Aug 27, 2022 02:53 pm
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