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EVolve 2022: Industry needs to focus on steps to make reliable products, says Ather’s Nilay Chandra

In an exclusive interaction with Storyboard18, Nilay Chandra, VP-Scooter Business at Ather Energy, talks about its evolving marketing strategy, decoding the EV customer and solving the negative perception associated with the EV category.

August 22, 2022 / 10:06 AM IST
Electric Vehicle

Electric Vehicle

The electric vehicle (EV) space in India is heating up with companies spending big money to grab the attention of curious consumers. Bengaluru-based mobility startup Ather, which recently launched the new Ather 450X in the Indian electric two-wheeler segment, is eyeing the leadership position in the category.

first published: Aug 22, 2022 10:06 am
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